Spark Africa - Online fashion store counts on internet revolution Ghana - Episode 16

This year two new undersea internet cables will land in Ghana. The Glo-1 (640 gigabit) and MainOne (1920 gigabit) cables will increase the capacity of the current connection about 70 times and at the end of 2011 the prices are expected to go down 50%.

AfroChic, the first online fashion store of Ghana, is ready for the growing number of internet users in the country. The e-shop sells African fashion and targets Ghanaian women in the age group of 18 to 35 years.

The goal of founders of Afrochic is to become the largest online clothing store in Africa, but are aware of the fact that they are taking a big risk. At the moment only 5% of Ghanaians are using the internet and they are not used to buy goods online.

News about Africa is very often filled with stereotyped images of famine, war and disease. But there is also another side to the continent. Fast-growing economies and investment opportunities. The Dutch production company Interactive Africa focuses its lens precisely on the innovative side of Africa with its online video reports Spark Africa.


Also visit: www.africa-interactive.com

Spark Africa is about innovative developments you hear little about. All the items are produced by African journalists and cameramen which creates a different dynamics compared to when a white European crew is used.

Among other fascinating reports comprising this 20-episodes video series, we take a look at how for example an entrepreneur from Friesland in the Netherlands has established a successful dairy business in Tanzania and how students from the University of Nairobi, Kenya, came about to invent a bicycle charger for mobile phones.

The video reportages are a mix of portraits of Dutch entrepreneurs in Africa, African inventors and reports on fast-growing industries like the outsourcing of ICT work in Africa.

Category:

Science & Technology

Tags:

• Spark Africa
• Ghana
• Internet
• fashion
• africa
• africa interactive