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Terrapins on the March

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Uploaded by on Sep 9, 2009

"Fear the Turtle" began as a T-shirt slogan, coined by a fan, to celebrate the University of Maryland's sports teams, but it grew into a well-funded marketing campaign to publicize the Universitys high rankings for academics and research. Marching terrapins were unleashed in a 2005 television spot.

Produced by Mac Nelson and University Video.

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