Advertising-Customer break up
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Advertising is essential in the marketing mix...whenever it moves away from it there is a divorce with the consumer: The essence of any marketing activity.
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Cool
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Consumer=a person who uses goods and services
In terms of imports and exports.
We as customers also may be called CONSUMERS.
I was only correcting what it really said on the shirt.
CONSUMER.
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You may be one, but I like to be called a "customer". We don't "consume" everything.
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*consumer.
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Summary:
1. Conversation is necessary to a real relationship.
2. Listening is one side of a conversation.
3. Customers have changed.
4. Advertisers - especially agencies - haven't.
resultsrev 2 years ago 12
Marketing is becoming the profession of not researching your customers and breaking them into simple groups anymore, but listening to what they say, inviting criticism and communicating by the media the customers choose. My favourite company can try to reach me by tv ads all they want but I don't watch tv anymore. Ask me what I think and you'll get my attention.
mensoelrey 3 years ago 6