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viral video case studies graco & second chance trees

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Uploaded by on Feb 19, 2009

Converseon's Paull Young talked to Dr. Kaye Sweetser's PR writing class on Feb. 10, 2009 outlining two case studies of when video worked for clients. Focusing on Graco and Second Chance Trees, Young talks about what made these two video campaigns successful. Young spoke to Sweetser's class via Skype as a guest lecturer.

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  • He's hot

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