Brad Reichard Sample Broadcast Media Placement - CNN Stressed Out Doctors.flv

ProMutual Group's malpractice insurance emphasized the need to ensure doctor's offices implemented proven best practices in order to avoid life-threatening mistakes. Hardly an interesting story for media, until Brad Reichard framed the question of "who is healing the healers" as the media pitch's primary hook. The piece ran on CNN and featured new best practices - including ProMutual Group's programs - that helped "stressed out doctors" practice medicine while maintaining their own piece of mind.

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People & Blogs

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• CNN
• Stressed
• Out
• Doctors