SEO Strategy in a company with in-house SEO expert Jessica Bowman and Bob Tripathi

Read full transcript and blog post at:

http://www.instantetraining.com/blog/2010/07/in-house-seo-program/

Bob Tripathi: Jessica, welcome to Instant E Training and so glad to have you today. Now i know that besides being an authority on in-house SEO you have also driven the agenda or carried the baton for in-house SEO. In your view what are the trends you see for in-house SEO and which are the top 3 challenges for folks doing SEO in-house?

Jessica Bowman: The trend is clearly to bring SEO in-house and in terms of challenges what we are seeing right now are struggling to get respect in their organization and really be heard. Partially because where they are in terms of organization structure like in a low specialist or in a SEO coordinator title as that kinds of title does not really get them the respect with someone like an IT architect or senior level in IT and then somebody from marketing comes on and tells a senior level IT manager to how to structure URL or how they need to handle session ID's. There are lot of complex level SEO changes that needs to be influenced but they are giving that role to someone who is not experienced or seasoned enough to influence that kind of change.

Category:

Education

Tags:

• jessica bowman
• seo
• bob tripathi
• in house seo
• search engine optimization
• ses
• search
• marketing
• seo training

[dock29i]

Great tip on "Everyone" in the organization being involved in SEO. Everything comes down to keywords online; Google SERPS & Places, Social Networks, Blogs, etc. Once an organization has identified the "best" keywords in the minds of their target customer segments, those keywords should be integrated consistency across ALL MEDIA. From the rack brochure to the billboard to the Google places page - everywhere. Thanks @dock29 (dock29i.com)