Jack Trout On Repositioning The Competition

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Uploaded by on May 5, 2009

Jack Trout (Marketing Strategist, Author, and Father of Positioning) speaks at a special event in Akron hosted by Innis Maggiore in April 2009. In this clip, he speaks about repositioning the competition using Scope, Listerine, and vokda brands as examples.
For more Jack Trout videos, view our channel or visit www.innismaggiore.com

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Education

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Standard YouTube License

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  • Thank you Jack. Your books have been a great resource for us in developing branding and marketing strategies, which resulted in positioning PivotPro as the #1 golf training aid.

    I highly recommend your books.

    Sam

    Inventor & CEO

    PivotPro - World's First Patented Golf Pivot Training Aid

    pivotpro.net

  • the dude gets nice

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