Jack Trout (Marketing Strategist, Author, and Father of Positioning) speaks at a special event in Akron hosted by Innis Maggiore in April 2009. In this clip, he speaks about repositioning the competition using Scope, Listerine, and vokda brands as examples.
For more Jack Trout videos, view our channel or visit www.innismaggiore.com
Thank you Jack. Your books have been a great resource for us in developing branding and marketing strategies, which resulted in positioning PivotPro as the #1 golf training aid.
I highly recommend your books.
Sam
Inventor & CEO
PivotPro - World's First Patented Golf Pivot Training Aid
pivotpro.net
resumep 1 year ago
the dude gets nice
chriscutler93 2 years ago