Families Helping Families 2010

Our listeners have once again demonstrated their tremendous generosity, pledging support last week for 177 families in the listening area, including Western North Carolina and parts of South Carolina and Tennessee. Listeners "adopted" families in need -- all of whom were struggling financially -- by offering to provide clothing, gifts, food and other items during Christmastime.

We worked through 14 crisis assistance ministries, who identified 177 families in need in area communities. We had set aside nine hours of air time (6-9 a.m. and 12-6 p.m.) on Dec. 14 to promote the need and have each family adopted. The response was so great that all 177 families had been adopted by 12:30 p.m.

"Our station team, the volunteers, everyone, watched in awe as listeners called in to help out families they didn't know, so that this Christmas, the love of Jesus was something they did know," said Jim Kirkland, executive director of 106.9 The Light. "Our goal with the project was not to raise funds, but to raise up families to help other families. We had phones ringing off the hook as people just jumped at the chance to provide for others' needs."

The ministries working with the families are in 12 communities, including: Asheville, Black Mountain, Forest City, Hickory, Mooresville, Morganton, Newton, Shelby, and Spindale, N.C.; Boiling Springs and Travelers Rest, S.C.; and Johnson City, Tenn.

This year's effort was the second "Families Helping Families" project.

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