The future of direct selling in India ~ A NDTV report 2011

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India, as an emerging economy, is now poised for an accelerated growth in the Network Marketing segment. Network Marketing in India is a blend of the old and the new where the bullock-cart and modern automobile move forward side by side. The traditional systems of Product based Programmes find their own niche along with Modern Internet based Online / e-Commerce Programmes.


World over Net­work Marketing has be­come a successful concept that em­powers ordinary people to turn into successful entrepreneurs. Ba­sically, this concept is about dis­tributing products directly from the manufacturers to the end consum­ers, thereby doing away with the traditional channel of distributors, wholesalers and re­tailers. Thus, the consumers get the entire benefit of direct selling. As per the latest fig­ures, Network Marketing is today a more than US $ 100 billion in­dustry, having presence in 125 countries.
However, in India, the Network Marketing is still at a nascent stage. But, it is expanding at a phenomenal growth rate. The concept, which took roots around 10 years back, India, due to its population and largest independent consumer market in the world, is the most at­tractive proposition for Network Marketing, provided that it is customized to suit Indian culture as well as requirement.
To grab a bigger pie of this lucrative market reputed MNC companies have entered the Indian market since 1998. It is be­lieved that more than 50 lakh consumers are involved in the industry locally, and the num­ber is getting multiplied at the rate of 5000 people a day. Industry observers, who are highly optimistic about the growth of this in­dustry, estimate the size of the industry to cross US $ 1,000-billion mark by the year 2010.
India, as an emerging economy, is now poised for an accelerated growth in the Network Marketing segment. Network Marketing in India is a blend of the old and the new where the bullock-cart and modern automobile move forward side by side. The traditional systems of Product based Programmes find their own niche along with Modern Internet based Online / e-Commerce Programmes


"You (direct sales) strengthen our country and economy, by offering opportunity to others. I've followed your industry's growth for years now. Your industry gives people a chance, after all, to make the most of their lives and, to me that is the heart of the American dream" Bill Clinton.

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[shankarlalmali]

India me gundaraj he to darctseling me badit bnta he jese RCM ke shth ho rha he