Seeing The World Through Innovations - Part 1 (Cannovation)

Mumbai 20th November, 2009: Rexam Hindustan Tin Works (HTW), joint venture between Rexam Plc, UK and HTW, India took part in what was touted as the event to watch out for in the metal packaging industry Cannovation 09.

Before the glorious win Mr. Atit Bhatia, VP, Business Development, Rexam HTW and speaker at Cannovation spoke about the metal packaging industry, innovation in the can making industry and the challanges they faced while setting up the first 2pc beverage can plant of India.

Rexam HTW laid emphasis on innovation in the can making sector, challenges faced in being a pioneer in the 2pc steel beverage can industry, recycling packaging wastes and sustainability and explained how the packaging industry, which is one of the top 10 largest (65,000 Crores) industries in India recognises a big challenge for the future and is working towards introducing innovative solutions that are environment friendly. It was also highlighted that Can packaging is the most eco friendly and recycled package across the globe, this also now being recognised in India.

To bring out a lighter side to the conference, Atit compared the creation of the can to creations such as the computer, the blackberry and the innovation of number 0. As the can chills and cools faster (thus saving power), is pilfer proof, preserves the contents for 12 24 months, is trendy and is the perfect on the go pack.

He also addressed the problems faced while setting up the first steel 2pc can manufacturing unit and how they overcame them one at a time. Two of the biggest concerns they had was, consumer perception of a steel can versus an aluminium can and the environmental impact of a steel can. Rexam HTW conducted a large scale market research and it was established that the consumers could not differentiate between the both. The second study they initatited proved that steel cans owing to its magnetic properties are easier to recycle




Cannovation 09 ended on a very positive note for HTW as they won awards in five categories:
oLargest exporter in printed sheets
oLargest exporter in components and closure
oLargest exporter in cans
oInnovation in physical shape
oBeverage and crowns

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News & Politics

Tags:

• Cannovation
• Can
• tin Can
• innovations with cans
• Atit Bhatia
• HTW
• REXAM HTW
• metal packaging
• cans india