How to Design a Company Logo : Color or Black & White Logo Design Tips

Company logos have a completely feel when they are in black and white than when they have many or few colors. Learn some tricks and tips on logo design from a design expert in this free video clip.

Expert: John Patrick
Bio: John Patrick has over 25 years experience in the graphic arts, advertising, and broadcasting industries. His portfolio includes graphic and web design, live television production, and audio engineeri
Filmmaker: Robert Bullard

Category:

Howto & Style

Tags:

• company
• logos
• marketing
• design
• business
• branding
• logo
• free
• how
• to
• Expert
• Village

[mangachan10]

No! Color is last. If it doesn't work in black and white..if it doesn't work in less than 4 colors and without gradients and stupid drop shadows..it doesn't work period.

[Tommieb86]

If you ask me, you probably shouldn't be designing anybody's logo if you had to search "how to design a logo" on youtube.

Also, he refers to the term 'spot colour' as a secondary colour. This is wrong, any designer will tell you that a 'spot colour' is an (often) vibrant colour selected from swatches, that cannot be made using the conventional CMYK print process.

[pcfix411]

Gotta think about using Illustrator a little more now.

[smwchdating]

neat

[YouKnowWhatYouAre]

@Tommieb86

what are you doing here then?

[crafty4u]

Thanks... it helped.

[HyekakanPride]

whats the font called??

[MezFX]

Hey Great Vid Thumbs UP!

Anyways, I have recently gotten into logo making, and im pretty good if i do say so myself :D I have decided to share my skills with the youtube community :) Check out my channel, and my first video. Please leave feedback on what i should improve on. Thanks :P

P.S : While ur at it, might as well subscribe :P

[fantaisadog]

@TheAlexdrift mail me - let me know what you want...