Lexus Hybrid Ad

Read how emotional marketing is used to brand eco-friendly cars at the emotional marketing blog at: http://602communications.com/site/?p=7252

One Prius ad pegs the meter on environmental imagery. Another Prius ad features weird music, dancing suns, frolicking fields of grass, and young children dressed as flowers. These ads are a little weird and that's exactly what hybrid owners crave - to be different.

Now contrast that ad with the Chevy Volt ad. What you'll notice is that the imagery is identical to every other boring car ad in the world - standard vehicle beauty shots on long highways. the BMW ad has the same hackneyed approach. This Lexus hybrid ad shows hundreds of drab grey cars driving in circles while the announcer drones on about the company's experience in the hybrid market. This ad markets cars, while Toyota is marketing a revolution that just happens to have a car as its symbol.

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Entertainment

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