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Instant mobile shopping comes to life at U.S. Bank

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Published on Jan 3, 2014

U.S. Bank's innovation team is at it again. This time, we're paving the way to a mobile shopping experience that will have consumers and retailers smiling. Using the eyes and ears of a mobile device, shoppers who see something they want to buy in a magazine, or hear an ad on the radio or TV, can use their mobile device to instantly capture, price and purchase the item, or save it to a wish list. This video conceptualizes what that experience will look like in the future.

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