Bill Russell - Bell System Commercial (1973)
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My father Arny Stone Directed this "Classic" spot. There must have been a bunch of us kids at this shoot because I have pictures from that day as well and I was about 10 years old at the time.
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@Lapcooler Actually my mother, Shirley Riley-Davis wrote the commercial who worked with your dad on the spot. I was there at that shoot as well and it's one of the best memories of my childhood. I even have a picture of your dad and the entire creative team at the Clio awards from the 70's. It was a great era!
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Aaaaaaaag!
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I was there at the shoot, my dad, Dick Keith, wrote the commercial. Bill did takes all day and made several shots. He was always supposed to make it. At the end of the day, near 10 pm, there was enough film for one last shot and this was it. You cn actually hear us laughing and applauding. Filmed in the library of the Lotus Club in NYC
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I had heard an urban legend about this commercial that claimed Russell was supposed to miss a shot and then say "I can miss, but you can't with long Distance". But after making another basket, Russell ad-libbed "I can't miss, and neither can you with Long Distance". That take ended up being used.
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Cattt01-Your boss wants you to get into the basket and go out with the trash, Lol
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LOVE those old commercials. Hadn't seen this one since it was running on network TV. Thank you!
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He proberly took a number of takes trying to hook a shot at the basket and finally got one to go in!
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aaaaaaaagggg
ridiculously large hands.
Aaaaaaagg.
JoeBlades1 4 years ago 8
LOL! Aaaaag! funny expression at the end... looked like he got stung by a bee at his back
helicoptermonaapoy 4 years ago 6