Business Success, Customers and how Zara used Customer Value to Dominate high street fashion retail

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Uploaded by on Jun 4, 2009

Presentation on how Zara has become the world's leading fashion retailer as presented by Terry Schurter at the Gartner BPM Summit 2007 - in San Diego. For Zara, its "all about the customer" and that thinking has enabled them to reinvent the fashion retail market in their own image.

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Education

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  • Ridiculously bad sound quality

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