Upload

Loading...

This video is unavailable.

David Edelman - Pt. 3 The #1 challenge marketers face

Like this video?

Sign in to make your opinion count.

Don't like this video?

Sign in to make your opinion count.

Want to watch this again later?

Sign in to add this video to a playlist.

Published on May 21, 2012

David Edelman, McKinsey partner, discusses how CMOs and marketers need to work much more closely with CIOs, sales leaders, CEOs, CFOs, and other leaders across the C-suite to develop an agile organization for the digital age. Companies need to develop active pilots to test new programs and see where the kinks are. Read more at our Chief Marketing and Sales Officer Forum site [http://cmsoforum.mckinsey.com/]

Loading...

Loading...

Loading...

Transcript

The interactive transcript could not be loaded.

Loading...

Loading...

Ratings have been disabled for this video.
Rating is available when the video has been rented.
This feature is not available right now. Please try again later.

Loading...

Loading...
Working...
to add this to Watch Later

Add to