Celebration Colloquium - DeNigris, Johnson - Psychology

Health Information and Perceived Taste: The Unhealthier the Better - Prior research has demonstrated that participants' consumption of foods is influenced by their expectations for how healthful the food is. It is unknown, however, to what extent these expectations influence actual taste experience. The present study examined the effect of health information on the taste perception of chocolate, as well as the perceptual consequences of when health information is presented. One group of participants read an article describing either the health benefits or risks associated with consuming chocolate, and then tasted and evaluated a sample of chocolate. Another group read the article after tasting, but before evaluating the sample. We compared the participants' ratings of the taste attributes of chocolate and the amount consumed. We predicted that information regarding health benefits would result in lower taste ratings for likeability, pleasantness, sweetness, and fat, but a higher taste rating for bitterness and that participants would consume more chocolate as compared to the unhealthy condition. Presenting health information prior to tasting is predicted to increase the magnitude of the taste ratings.

Category:

Education

Tags:

• Gettysburg
• College
• Student
• Research
• Psychology

[satinbarbi]

I am sorry but as a study that was pathetic.