THE END OF BIONICLE, The Sad And Painful Truth

http://www.ipetitions.com/petition/KeepBionicleAlive/signatures.html
Bionicle has come to and end. However I think that it shall still live on in our hearts. Please comment or make a video response of your favorite Bionicle memory. Thank you!
BIONICLE FOREVER!
The Bionicle story shall be continued on BionicleStory.com
For more info on what Greg Farshtey said go to: http://www.bzpower.com/story.php?ID=4419

I just received this email straight from The LEGO Group regarding the future of Bionicle. To some extent I'll say I was surprised, but with the rumors that had been going around recently I guess it was to be expected. I think we all need to appreciate the company's frankness and honesty in announcing this as early as they have. Please read the message below to find out what's in store for Bionicle.

Dear BIONICLE Fans,

In reviewing the business across all of its play patterns and properties, the LEGO Group faced a tough question: should we take on a new creative challenge in the world of buildable figures that we pioneered in 2001?

BIONICLE re-invented the way consumers think of and play with the LEGO system. Through many chapters of compelling story and innovative product development, BIONICLE became a very strong property and an important part of The LEGO Groups business. We think there is a significant opportunity to grow the buildable figure category, but it will take a more flexible platform that appeals to a wider range of ages through a variety of different entry points than BIONICLE has proven to deliver.

The easy decision would be to stick with a known entity in BIONICLE; but as history has proven, The LEGO Group achieves its greatest success by embracing the uncertainty that innovation brings. After all, BIONICLE almost never launched because it was such a big risk to the companys way of doing business.

Because you have been such an important part of building the BIONICLE franchise and have been among its most valued fans, we are writing to tell you that the six BIONICLE Stars launching in January will be the last BIONICLE sets for the foreseeable future. Beginning in summer 2010, The LEGO Group will debut a new, more flexible buildable figure property created by the same people who brought you BIONICLE. At the same time, we are also expanding the category to appeal to a younger audience through an established third-party property, starting in January.

Since its beginning, BIONICLE has reflected the union of great product and a compelling story. Although there presently are no plans for more sets, the BIONICLE story is not ending. BIONICLEstory.com will remain an active site, with new story content updated by long-time BIONICLE writer Greg Farshtey. In addition, LEGO Group hopes to work with you, the fans, to continue to grow and expand the BIONICLE story universe.

This was an extremely difficult decision for all involved. But as seen in the tales of the Toa, striving for success in any mission requires imagination, new ways of thinking, and the willingness to take risks. We hope you will share the same level of enthusiasm we have for our plans for the buildable figure category.

We invite you to remain a part of the BIONICLE universe—a universe you have helped to build, and that we are confident that you will continue to build—in the future. Thank you for your continued support and dedication to the BIONICLE and LEGO brands.

With our very best regards,
Jan Faltum, Global BIONICLE Director
Lincoln Armstrong, Senior Brand Manager, BIONICLE Team Member since 2002

Category:

Entertainment

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[Builderanddestroyer]

Just like Greg said in Legomationstudios video interviewing him: Star treck had so many fans a long time ago. When Star Treck ended people didnt forget about it and then many years later star treck came back with a new movie that will probably lead to sequals and also toys. Bionicle has been discontinued. Lego spongebob was discontiued. Guess what? They are back! That means BIONICLE can come back in the distant future. We shall never forget about BIONICLE and maybe one day it will return. :)

[zeskluck89]

F**K HERO FACTROY, THAT SUCKS!

[kevan503]

i'm 18 years still likes bionicle and i don't care what peolpe say

[FfCompHelpfF]

I got the bionicles when they first came out, I was four. First one I got was Tahu, and eventually I got all of the original ones.. Since then, building them became an obsession and played with them for many years. Getting nearly every single one, I was a happy little boy and my mom would spend way too much money on them. They were great, and they were a huge part of my childhood. I will never forget them, and it saddens me that they won't bring joy to new four year olds

[adrianj388]

I don't like Hero Factory!

[tenaciousDlover06]

i cryed while watching this

[brbforsnacks]

1:00 "bigger and better things."

Like what? Hero factory? LOL.

[hazmat1993]

im 19 and i still like bionicles. i remember my first one...lewa from the 1st series...ever since that day i kept collecting them. hero factory is trying to replace bionicle and thats not right.

this song was in district 9 lolz

[ekininja9999]

i remember it. i remember when i got my first bionicle. it was gali nuva. since then i have bought bionicles from every line. i even got all of the rakshi and nuva cos i saw the first movie when i was so young. i grew up buying bionicle..up to the bionicle stars. i found out it was the last bionicle line. i know hero factory will never make them as much money than bionicle did. everyone knows that. only reviewers and lil kids buy them cos they dont know the difference. lego has fucked us again.

[electro123x]

Wtf these comments in the first page are so not old and u guys all ready know that bionicle ended and u guys are saying WHAT"u guys should all ready know that

[electro123x]

Peeps things cant fudging live forever some things gotta move along u can't stay on the same thing forever besides hero factory's fine it isn't that bad so don't cry like a lion chasing u :/

[MRTURTLEMAN127]

so sad ;( i grew up with bionicles ever since i was a kid damn hero factory