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Coca-Cola I Liquid and Linked Mystique I 2nd part

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Uploaded by on Jun 24, 2011

Coca-Cola executives explain an evolution in the way the Company connects with people around the world. The company has established a strategic approach for marketing communications called "Liquid and Linked". Everything Coca-Cola does will be both "liquid" and "linked" as the company tries to forge ever-deeper connections with consumers.

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  • does anyone know where I can find the transcription of this speech ??

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