FBI Youth Academy - South Florida

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Uploaded by on Sep 2, 2009

The FBI Youth Academy one week program consisted of classroom, laboratory, outdoor and field trip activities for five days. Students gained awareness of the required education and training for specific careers within the FBI and the law enforcement arena. The Integrated Marketing Group as the public relations agency was challenged with securing positive media publicity. TIMG supported the 2009 FBI Youth academy by developing and implementing an Integrated publicity strategy to build awareness. TIMG with approvals distributed to the targeted media press releases in English and Spanish. TIMG held an Extremely successful press conference event at Miami - Dade College - North campus where media like CBS, NBC, FOX, UNIVISION, MEGA TV and GEN TV were present. TIMG secured television coverage in the top English and Spanish TV local stations.

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