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Is Plastic the Problem, or Recycling? - Lynda Resnick

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Uploaded by on Mar 12, 2009

Complete video at: http://fora.tv/2009/03/05/Lynda_Resnick_Fresh_Approaches_to_Branding_and_Mark...

POM Wonderful co-founder Lynda Resnick argues that better recycling laws would limit the amount of plastic bottles going into landfills. "The problem in America is recycling," she says.

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Lynda Resnick, one of Working Woman's Top 50 U.S. Women Business Owners, is behind the marketing success of brands such as POM Wonderful, Fiji Water and Teleflora. She and her husband Stewart Resnick also own Paramount Farms and Paramount Citrus Companies, making them the largest farmers of tree crops in the U.S. - Los Angeles Public Library

Lynda Resnick began her business career at the age of 19, when she founded a full-service advertising agency. Other ventures throughout her career include corporate management, marketing, product development, and most recently, writing. She and her husband Stewart are passionate about all things healthy and Resnick is behind the marketing success of brands such as POM Wonderful, Fiji Water and Teleflora. In her role as President of Teleflora, Resnick introduced "Flowers in a Gift," which earned her a gold Effie award. For six years, Resnick has been listed as one of Working Woman's Top 50 U.S. Women Business Owners. She serves on the Executive Board of The Aspen Institute and chairs the Development Committee; the Executive Board for the UCLA Medical Sciences; CaP CURE and the Milken Family Foundation. She is a Trustee and Executive Vice President of Los Angeles County Museum of Art, as well as the Chair of the Collections Committee, and is a Trustee of the Philadelphia Museum of Art. Along with her husband, she is a proud parent and grandparent and calls Beverly Hills and Aspen home.

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  • The goals of making laws is for the primary-motive, of grabbing power. Those which are power-grabbers desire big-government for, personal-benefit.

  • People don't need more laws. In Chicago, from a citizen's perspective, the reason people don't recycle is because they don't trust the city's recycling program. "Put it in a different colored bag and throw it in with the rest of the garbage" Are you kidding? People need a guarantee that their valuable time won't be wasted. Plus global warming has made recycling less trendy. All that gas and energy used to gather and process recyclables. The global warming scam has undermined environmentalism.

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  • Fiji water is awesome. 

  • * The problem is NOT recycling, as Ms. Resnick states, but rather the LACK of recycling! It's astounding to me that this filthy, corporate bimbo (for lack of a juicier term) is allowed to speak in public. What a moron!

    * No WONDER so many people make fun of Americans. I was born here and I am ashamed of someone like her. Absolutely pathetic... All of that money and only cotton candy upstairs?? Just. Plain. Sad.

  • Resnicks drove Franklin Mint to the mass market with low end trendy and some tacky product. They abandoned their long time affluent collectors who bought the higher end stuff. That is what ran them in the ground. I hope the new owners can rebuild it.

  • @cu29640 and sent 100's of people to the unemployment lines by sending everything overseas. Greedy and money hungry !!

  • Lynda Resnick is a visionary and self made billionaire. She owned the Franklin Mint and put herself in charge of all creative development. They came up with some brilliant products that used hundreds of thousands in development dollars.

  • lying juden!

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