Nestea re-launch

Australian's just don't get ice tea. Particularly because the market leader Lipton keeps creating ads showing people doing cart wheels through tea fields.

This spot changed all that and challenged people to reappraise their (mis)conceptions about ice tea. We introduced the world to "Leon" the chameleon, who has since featured in four other commercials and continues to drive differentiation and love for the brand.

Category:

Film & Animation

Tags:

• Nestea
• dan lacaze
• chameleon
• one taste will change our mind
• lizard
• ad
• nestea ad

[MikeSargentOnline]

Apparently now it attracts old chicks. Never drinking again.

[cs512tr]

i like these ads, love the one "twist, twist" with the lemon lol