Electrolux 'Dan Fielding Domestic God'/Digital PR + Social Media

Electrolux commissioned us to create an initiative that would allow the brand to connect its products with a young audience.

An 8 part online comedy, Dan Fielding Domestic God, was created and featured aspiring TV presenter Dan Fielding - think Nigella Lawson meets Jamie Oliver.

We seeded a number of assets online including episodes, trailers and outtakes. As part of the social media strategy, we set up and managed Dan's YouTube and MySpace channel which offered fans the chance to interact with him and watch extra content.

Results

•Over 200 pieces of online coverage including The Independent and The Sun

•Online coverage reached an audience of over 16,700,000

•Over 510,000 views of clips

•Over 225,000 fans connected with Dan on his MySpace channel

•"Top 10 viral campaign" The Times online

•"How a smart ad campaign tried to turn British men into domestic gods" The Independent online

Related Hot Cherry clients: Philips, LG Group, Sony PSP, Ford, Microsoft

Established in 2001, Hot Cherry is an award-winning, independent PR agency devoted to digital PR and social media.

We make brands famous online. Our digital PR and social media strategies help brands to connect with the most influential online communities across blogs, websites and social networks. We also create content like virals, apps and online games, and implement strategies to ensure they spread online.

Our approach combines an understanding of brands, digital PR, social media marketing and communications, together with creativity, strategy and technology.

We work with some of the world's best loved brands including Coca Cola, Disney, Sony PlayStation, Ford, VW, Pernod Ricard, MTV, Channel 4, E4, Philips, Jimmy Choo, Tom Ford, Tower Records, BBC, Columbia Pictures, NSPCC, Institute of Contemporary Arts, LG Group and Shelter.

Head over to our website for more information http://www.hotcherry.co.uk and join us on Facebook for the latest news and campaign exclusives http://www.facebook.com/hotcherrydigital

If you would like to discuss a new campaign, please contact us on +44(0) 207 607 2413 or email us at hello@hotcherry.co.uk

Category:

Entertainment

Tags:

• Electrolux
• Nigella
• Lawson
• Jamie
• Oliver
• Funny
• Comedy
• Sitcom
• Digital
• PR
• Social
• Media
• Online
• Buzz
• Hot
• Cherry