Pictures of You - TAC's Anti Speed TV ad campaign

The Pictures of You campaign shows the consequences of speeding are far reaching and can affect many people for the rest of their lives. A number of very special people were kind enough to participate in this landmark commercial and share their grief.

Angie Hart sings a heartrending version of the song by The Cure, as these families remember the people they have lost through speeding.

"This is why you're photographed when you speed."

The road safety ad campaign from the TAC (Transport Accident Commission) of Victoria, features real families grieving over victims of the road toll.

http://www.picturesofyou.com.au

Launched: 2008.
Victorian Road Toll that year: 303.
http://www.tac.vic.gov.au
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Category:

Film & Animation

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[DrunkTr33]

Help America's Drivers TAC

[Truedantalion]

Very intense ...

[jmarto95]

wow... I nealy start crying :( I think this must be the worst way to miss someone!!

[chewbacca1010]

Whoops! Nevermind, I missed the last part.

Well done, very emotionally resonant.

[chewbacca1010]

Are these actual families that have lost people to collisions? That would add a layer of intensity, I imagine.

[HeatherXHerisson]

cry every time

[Seattlecarnut]

I love these commercials. It makes me cry watching them. Because I know what it's like to lose a family memeber.

[HeatherXHerisson]

this is the saddest thing ever i cried my eyes out :'(

[MrBeehoney]

@Sammyd811 Its 'Pictures of You' by Angie Hart which was originally done by "The Cure"

[tfedsdb]

This is one of the videos that works the best, in my opinion.

[Sammyd811]

Who sings this?