Louis CK's Million Dollar Online Video & What's In A Name [JT Show Ep 10]

In this, the first episode for 2012, you'll discover how a Stand-Up Comedian used online video to make $1 million in 12 days, how to name your product/service/ company and how you can star in next week's episode.

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Question Of The Week
"What's a better name for the JT Show?"

Links:
Louis CK Live At The Beacon Cinema - https://buy.louisck.net/

Transcript:
Transcript
In this, the first episode for 2012, you'll discover how a Stand-Up Comedian used online video to make $1 million in 12 days, how to name your product/service/ company and how you can star in next week's episode.

Welcome to JT Show where you will discover the latest in online video marketing news and some sneaky marketing secrets to help you get more views, likes, subscribes and sales. I'm JT and let's get on with the news

American Stand-Up Comedian, Louis CK, made $1 million in 12 days with a self-released online video. Instead of getting a fee from a large company Louis decided to produce "Louis CK -- Live At The Beacon Cinema" himself and release it for download on a website. It sold for $5 using PayPal and later on Amazon.

The experimental price point of $5 was used to see if people would still pay a nominal fee for a video that they could easily download (or steal) for free off a file sharing website.

The experiment was so successful that Louis ended up donating most of the $1 million to charity. I think this is awesome. It proves that people are willing to pay to watch online video. Second of all it's really encouraging for the small guys like us. It just shows the ease with which we can publish our own content online without needing a big distribution company or network behind us.

To read more about this and or to buy the video yourself just click on the link in the description below. And now it's time for the Sneaky Marketing Secret.

This week's Sneaky Marketing Secret is about the importance of names. Why are names so important? It's because names are often the first impression that people get. So what names am I talking about? I'm talking about the name of your company, the name of your products, the name of your services, the name of your packages... the name of everything in your business!

So, what makes a good name? There are two things that every good name must have -- first it must convey your message. What is it that you want people to know about your company/product/service? The second thing is it must be attractive. In other words every good name must be easy to understand and easy to remember.

Here are some real life examples to illustrate my point. "Corn Flakes." Simple and straight to the point -- you know exactly what it is your getting. "Post-It Notes" -- again, a great name that describes exactly what it does. And the last name that I'm going to leave you with today is "iPhone." And now it's time for the question of the week.

This Week's Question is: "What's a better name for this, the JT Show?" Your answers can serious or absurd, let's be as original as we can! Leave your answers in the comments section below and they could be on the next show!

And if you enjoyed today's show remember to like it by hitting the "Like" button below or you can subscribe to my channel by hitting the subscribe button at the top and remember to share it with your friends on facebook, twitter and google plus. I'm JT and here are the answers to last week's question

Category:

Education

Tags:

• Louis CK
• Justin Teoh
• JT Show
• Naming

[edenthedjguy]

The JT Bobble-Head Show ;-)

[JustinTeohOfficial]

@edenthedjguy Lol! I think that's the winner so far ;)

[Jimewilliams]

Awesome Marketing Tips

[JustinTeohOfficial]

@Jimewilliams Nice! I like it - easy to understand and easy to remember =)

[largeview]

Like discussion of names..everybody likes alliteration.. how about JT's Tips or Justin's Justice Video..?? thanks for video have great week.

[JustinTeohOfficial]

@largeview Hey Joe, Happy New Year mate! Nice, I like it - great idea. Glad you enjoyed the video - hope you have an awesome week too buddy

[MakingVidsEasy]

Hey Great vid... but with your subscribe annotation out it at the end of your vid not for your whole video so people watch your whole video. its in the youtube creator playbook.

check out my channel

[theBeatoffs]

@JustinTeohOfficial Haha ---not any time soon, I'm afraid. Drummer just moved to Okinawa and one of the guitarists just moved back to Canada...

Guess it's time to start yet another new project.

[JustinTeohOfficial]

@theBeatoffs Hey Guys! Louis CK rocks (just like you guys!) Hey, when are you coming to Sydney? Would love to catch you live =) Great answer btw

[theBeatoffs]

Why don't you call your show, "Justin Time" or something with a "clever" double meaning?