What if Apple designed ATMs »

BBVA, a multinational Spanish banking group, is doing a radically new experiment with a 40 year old technology, the ATM. Today's ATMs are very good automated machines but the human element is sorely missing leading to a dismal everyday experience for users. Instead of ATM, users only know AtM, good automated machines but not very good tellers.

Drawing inspiration from the pioneer's of User Experience, Apple Inc, BBVA has taken it upon themselves to change today's AtMs to ATMs, bringing back the right amout of human element into one of the most used devices in our lives.

This video shows off the ATM concept that BBVA, working with IDEO, have developed after 2 years of engineering.

Full post here » http://www.wythtech.com/what-if-apple-designed-atms

Category:

Science & Technology

Tags:

• ATM
• Automatic
• Teller
• Machines
• Apple
• BBVA
• Banks
• Banking
• Finance
• Technology
• Tech
• User Interaction
• User Friendly
• Convenience
• Progress
• Revolution
• Design
• Concept
• IDEO
• Spain
• Wythtech
• Everyday
• User Experience
• User Interface

[wythtech]

@rrg019000 No one said it is. It's annoying not hard. And this is a solution to reduce the 'annoyance' that builds up after having to use a poorly designed system over extended periods of time.

Why do we have Juice Squeezers? Are oranges so hard to squeeze by hand? No. Juice Squeezers solve the annoyance of having to clean up a messy hand when using bare hands while also letting us exert considerably less effort. Same deal here. Making repetitive activities easier, faster and enjoyable.

[rrg019000]

Using an ATM really isn't that hard... Seriously.