Liferay, portals, & social product marketing

The demand for closer engagement with customers and users is driving companies to use portals in new and interesting ways. Throw in all of the social networking sites like Facebook and Twitter, crossed with sales & marketing automation practices and technologies, and the opportunities for companies to use the web as one of their main "store fronts" are huge.

In this interview with Liferay's Paul Hinz, we talk about this use of portals, of course, involving Liferay. He spends some time talking about social product marketing, but also goes over the "good, old fashioned" portal features in the most recent Liferay offering.

Disclosure: Liferay is a client, and sponsored this video.

Category:

Science & Technology

Tags:

• portal
• liferay
• redmonk
• open source
• sales and marketing automation
• social product marketing

[anekantkamate]

Hey Paul i m doing proj. on ths Tech. Keep Rocking!!!!!!!

[mohsin3214747429]

hey Paul Hinz.... keep going.. i like ur thoughts... u r very much sclear about liferay... i m with u