This is a promotional plastic toy ring sent to comic shops to promote the event mini-series "Blackest Night," from DC Comics. The series started in GREEN LANTERN and runs through several DC titles. As far as I know, only one ring was sent to each shop (at least, my shop only received one ring), and it was not based on how many copies of the comic were ordered.
Check out my auction for this ring!
http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=290339161794
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