"Fast Fashion": The Faster, the Better
Interview with prof. Martínez de Albéniz
December 2, 2009
Ordering two clothing collections a year is so last season. The latest trend in the sector is the "fast fashion" model, used by companies such as Zara or H&M.
IESE Professor Víctor Martínez de Albéniz highlights how companies can use assortment rotation to increase consumer spending and gain competitive advantage.
www.iese.edu
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