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Bally Is Super opening event in Zurich

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Uploaded by on Dec 14, 2011

Bally's engaging 'Bally Is Super' exhibition that forms part of the Swiss luxury brand's 160th anniversary celebrations opened at its flagship Zurich store on Wednesday November 16, 2011 with an exclusive party attended by Bally CEO, Dr. Berndt Hauptkorn and invited VIP guests.
Created in partnership with Zurich University of the Arts (ZHdK), the visually stunning 'Bally Is Super' exhibition was conceived by ZHdK Style&Design students who found their inspiration at the Bally archive in an original shoe line and logo titled 'BIS -- Bally Is Super'.
The engaging exhibition takes visitors on a journey to discover 160 years of Bally shoe history.
Visitors could enjoy an imaginative and playful historical view of the brand based on extensive archive materials presented in various installations using a range of media formats.
As visitors move through the exhibition, they discover defining moments from Bally's history presented in engaging and unique ways.

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  • Stimulating indeed. I would love to visit.

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