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What is social media with Jeanniey Mullen, Zinio at SES Chicago 2009

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Uploaded by on Jan 14, 2010

Byron Gordon, SEO-PR, interviews Jeanniey Mullen, chief marketing officer, Zinio about social media. Jeanniey describes social media as anything that is exciting and worthy enough to be shared around the water cooler. It is something compelling that you want to tell other people about. Jeanniey goes on to discuss the significance of our living in what she described as the decade of digital devices. We live in an on-demand world and more people than ever own a whole slew of digital devices that connect them 24 hours a day at any place at any time. Jeanniey goes on to give some tips to small businesses about how they can successfully integrate social media tools to expand their industries.

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