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A comunicação como estratégia

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Uploaded by on Jul 7, 2008

Segundo o vice-presidente da BASF, Fernando Figueiredo, a comunicação deve ser vista sob três aspectos: gerar valores para os acionistas, a marca e a empresa e promover a imagem. Ele ressalta a importância de se trabalhar bem a comunicação com todas as áreas da empresa, respeitando as especificidades.

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