WWL, the CBS in New Orleans, has one of the strongest news brands in the country. And deservedly so. Its newscasts are often the highest rated in the country. In New Orleans, a city that values family traditions, watching WWL is a tradition. Ask most people in Southeastern Louisiana about WWL and theyll reply—thats my station.
So we created this spot to show how watching WWL at 5 oclock has become part of peoples lifestyle there.
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