The first television commercial ever produced promoting NM Tourism and specifically - Santa Fe skiing and nightlife, circa 1980, by Laino-Ludwig, Inc.. The DP was New Mexico's finest commercial director - Arnie Lerner. Shot live at Santa Fe Basin and the old bar at the Inn and Spa at Loretto. It features Sarah Ludwig, Darrel Atkin, SF Ski Patrol and a lot of local musicians. We ran the ski spot (and another culture spot) in So. Cal, Dallas, Amarillo, Lubbock and Oklahoma City. Fun times in the City Different.