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03-28-2008 Hawthorne Videoactive Report

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Uploaded by on Mar 28, 2008

Consumers Yawn At Watching Web Video On TV Sets; Unilever Brings Back Rookie Branded Entertainment Program; Phorm Wants To Mine ISP Data To Enable Behaviorally Targeted Advertising; TruMedia iCapture Mini Camera Measures Digital Signage Viewership.

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  • Face Tracking. Small cameras embedded in video screens analyze those who are watching the ads. Several companies have developed software that can determine the sex, ethnicity and approximate age of those within range of the cameras.

  • Adspace Networks in the US is trialling TruMedia technology on some of its 1,400 video screens at 105 malls across the country.

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