Spot - "Sense & Sensibility" - Caja Madrid

Caja Madrid acquired €4.57 billion from other financial institutions (229%/objective) and 21,744 clients (217%/objective) without anyone "losing a friend", thanks to a marketing concept response oriented (traffic to web and branch offices):

THE SENSE AND SENSIBILITY DEPOSIT PLAN.

The self-help guide "CHANGE BANKS WITHOUT LOSING A FRIEND", a viral campaign with Pimpinela performing an adaptation of "Olvídame y pega la vuelta", a wap portal, Bidi codes and TV commercials, all generating traffic to the web and branch offices, were key to the great results.

This TV spot launched the campaign and explains how Caja Madrid won't sell you a product and leave you to deal with changing banks. They understand your problem in switching over and help you in the process. The spot includes references to other banks, always with a familiar and witty tone.

Category:

Film & Animation

Tags:

• Sense & Sensibility Deposit
• Caja Madrid
• Shackleton
• financial product
• self guide
• gold promo lion