Bono and Bobby Shriver on Plum TV's Giving

Bono and the (Red) Campaign create a revolutionary brand of social change to engage the private sector in the fight against AIDS in Africa. The (Red) Campaign funds critical HIV/AIDS medicine in Africa each time consumers buy a (Red) products from partners such as American Express, Gap and Motorola. The (Red) Campaign captures the creativity of the private sector and demonstrates the power of the consumer. This revolutionary partnership of businesses, consumers and activists has raised more than $100 million for the Global Fund. Bono and Bobby Shrivers ingenious campaign combines desire and virtue to create a sustainable model for social change that has impacted over 2.5 million people.

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Entertainment

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• Bono
• U2
• Philanthropy
• Red
• Campaign
• HIV/AIDS
• Africa
• Global
• Fund
• Bobby
• Shriver
• entertainment
• news
• pro-social