Upload

Loading...

This video is unavailable.

IE Professor David Bach on Non Market Strategy: The Next Frontier in Competitive Advantage

Like this video?

Sign in to make your opinion count.

Don't like this video?

Sign in to make your opinion count.

Want to watch this again later?

Sign in to add this video to a playlist.

Uploaded on Nov 23, 2010

IE Professor, David Bach discusses the importance of looking beyond traditional drivers of competitive advantage within markets, and finding opportunities in the nonmarket environment. As CEOs increasingly worry about political and regulatory pressures, he proposes to proactively engaging nonmarket actors and building competitive advantage through nonmarket strategy.

  • Category

  • License

    • Standard YouTube License

Loading...

Loading...

Loading...

Transcript

The interactive transcript could not be loaded.

Loading...

Loading...

Ratings have been disabled for this video.
Rating is available when the video has been rented.
This feature is not available right now. Please try again later.

Loading...

Loading...
Working...
to add this to Watch Later

Add to