The IAB speak with Phil Guest, senior vice president of global advertising sales at Habbo (http://www.habbo.co.uk/). In the video Guest speaks in depth about the advertising opportunities within virtual gifts market of online.
Visit: http://www.iabuk.net/socialmedia for help in using your brand within social media.
JUMP TO THE QUESTIONS
What is branded content?
00:15 seconds
What are virtual goods?
00:50 seconds
Is the popularity of virtual goods being driven by consumer behaviour?
2:00 minutes
Do social gamers tend to be very young?
2:45 minutes
Why is Farmville so popular?
3:40 minutes
How much is the virtual goods market worth?
4:30 minutes
Which brands are leading the way?
5:10 minutes
What are the motivators for sharing virtual goods?
6:35 minutes
Are the worlds of the real and the virtual merging?
7:20 minutes
What advice would you offer brands seeking to engage with consumers in this space?
8:45 minutes
How do you measure the success of virtual goods with your brand?
10:00 minutes
How measurable is social media?
10:50 minutes
Whats in store for the next twelve months?
11:50 minutes
To find out more and to keep updated about what's happening in social media, visit: http://iabuksocial.co.uk/
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avatarxDD 1 year ago