Social media | The growth in virtual goods

The IAB speak with Phil Guest, senior vice president of global advertising sales at Habbo (http://www.habbo.co.uk/). In the video Guest speaks in depth about the advertising opportunities within virtual gifts market of online.

Visit: http://www.iabuk.net/socialmedia for help in using your brand within social media.

JUMP TO THE QUESTIONS

What is branded content?
00:15 seconds

What are virtual goods?
00:50 seconds

Is the popularity of virtual goods being driven by consumer behaviour?
2:00 minutes

Do social gamers tend to be very young?
2:45 minutes

Why is Farmville so popular?
3:40 minutes

How much is the virtual goods market worth?
4:30 minutes

Which brands are leading the way?
5:10 minutes

What are the motivators for sharing virtual goods?
6:35 minutes

Are the worlds of the real and the virtual merging?
7:20 minutes

What advice would you offer brands seeking to engage with consumers in this space?
8:45 minutes

How do you measure the success of virtual goods with your brand?
10:00 minutes

How measurable is social media?
10:50 minutes

Whats in store for the next twelve months?
11:50 minutes

To find out more and to keep updated about what's happening in social media, visit: http://iabuksocial.co.uk/

Category:

Education

Tags:

• farm ville
• second life
• habbo
• iabuk
• iabuksocial
• social media campaigns
• advertising in social media
• phil guest
• online advertising
• social media
• using social media
• social media use
• virtual gifts
• future of virtual gifts
• branded content

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