About the FTC Endorsement Guides

Consumers often rely on product reviews in deciding what to buy. But sometimes what looks likes an independent endorsement is actually an ad paid for by the company selling the product. Its always been the law that reviewers have to disclose connections that might affect how consumers view their recommendation. To show how that law applies in new media, the FTC has updated its Endorsement Guides to offer tips on compliance. View the revised guides in this pdf: http://ftc.gov/os/2009/10/091005revisedendorsementguides.pdf

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