Three Stooges TV commercials

Television commercials from the 1960s featuring The Three Stooges (Moe Howard, Larry Fine, Curly Joe DeRita) endorsing INSTANT SIMONIZ (original airdate: March 15, 1960), THE ARTHRITIS FOUNDATION (1960), and DICKIES WORK CLOTHES (March 31, 1969).

Category:

Entertainment

Tags:

• three stooges
• commercials
• 1960s
• moe howard
• larry fine
• curly-joe derita
• joe derita
• comedy

[littletimes]

Curly Joe (Joe De Rita) had to fill some shoes that were hard to fill!  How do you replace Curly and Shemp. I give Joe De Rita all the credit for his attempt and successful at that.

[ToonORama]

@littletimes I agree -- he did not always succeed in filling those shoes, but check out their appearances on The Steve Allen Show. They were great on there and he's fully integrated into the team. They do some great routines including "Maharajah" and "The Stand-In." It's great stuff -- this is on a DVD set that came out a couple years ago, I don't remember exactly which one but it's on one of the "Legend Films" DVDs.

[ToonORama]

@littletimes I think the difference may be that when they were on stage or on a TV variety show, they were doing material they knew backwards and forwards because they did the same live show for decades, so they were very well rehearsed and their timing was spot on.

[MisterMasterShafter]

God bless the Stooges. Curly Joe was a good Stooge and he enjoyed being one. He even looks and sounds a little like what Curly might have if he lived to be older. Joe Besser didn't care about the act, he just wanted a paycheck and to not even be hit by Moe in the shows, or anything physical. Just a pusscake.

[ToonORama]

@MisterMasterShafter I've read though, that Joe DeRita didn't think the Stooges were funny! I also think Joe Besser not wanting to be hit wasn't so much because he wasn't a team player or was a prima donna -- I think it's more because he continued playing essentially the same character he'd been playing through his whole career (with Abbott & Costello etc.) rather than trying to imitate Curly or Shemp -- so it wasn't really in character, but if you watch his shorts, he did take his share of it.

[madman37115]

Awesome! That smarmy announcer at the end truly deserved that pie.

[Blademan54]

No Curly :(

haha... epic final.

[MikeEder]

@ToonORama

You are right Besser was a fine person and he did actually get hit in the movies.

[yryriza]

@littletimes I liked Shemp, but NO ONE could then, or ever will be as great as Curly!

[Hessey96]

I love the all the stooges. but I hate when people say oh shemp is trying to copy curly I hate that so much! I didn't think shemp was trying to to do curly I always thought it was his own thing.

[keaton1895]

@MisterMasterShafter Joe Besser liked being a stooge he quit because his wife was sick.

[GrandFunker]

@Nickcat5 Thanks for the info! I'm gonna look for his book.

[Nickcat5]

@GrandFunker The story in Moe Howard's book was that he wanted Joe DeRita to replace Shemp,but DeRita was under contract elsewhere.. Joe Besser was already 'in-house' at Colombia which made for a smooth transiton.