After three successful years of national programming at top film and fashion events, the Wella Beauty Bar took over Los Angeles this January during the 2012 Golden Globe Awards. The ultimate VIP oasis, the Wella Beauty Bar treated celebrities, media and tastemakers to an array of complimentary beauty services and spa amenities.
Wella Professionals offered chic hair styling services and an elegant braid bar for VIPs including Elisabeth Röhm, Maria Menounos and Busy Phillips. Schick Quattro for Women invited guests such as Ali Fedotowsky and Melissa Rycroft to answer the daring question, "What's Your Dating TrimStyle?" in its video confessional booth. The Greater Miami Convention & Visitors Bureau treated attendees such as Carmen Electra and Jessica Szohr to a Miami Oasis, complete with hand massages by Bio-Oil and chair massages by Exhale Mind Body Spa. Guests including Karina Smirnoff and Stephanie Pratt also enjoyed spray tanning services by Fake Bake.
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