Unraveling the Mysteries of the Law Firm Marketing Department-Clip 1.wmv

MODERATOR :
Kathy Skinner, Firmwide Information Resources Manager, Morrison & Foerster LLP

SPEAKER (S):
Joe Calve, Chief Marketing Officer, Morrison & Foerster LLP

Kelly Brown, Director of Client Relations, Morrison & Foerster LLP

Description
How much do you know about the marketing department in your firm? What does your CMO envision as the biggest challenges and opportunities in this tough business climate? And most importantly for you, what is your role in helping your firm win new business and sustain longstanding and profitable client relationships?
In this installment of the PLL Change as Action Summit, you will hear from Joe Calve and Kelly Brown of Morrison & Foerster. Joe is MoFo's Chief Marketing Officer and Kelly is the Director of Client Relations. For the past year, the MoFo Research & Intelligence group (the library) has reported to Joe and Kelly in the marketing department. Joe and Kelly bring a deep understanding of the capabilities of the MoFo Research & Intelligence team, and they are in a unique position to share their thoughts about how libraries can position themselves to become active participants in the practices of their firms by providing research at the highest level, both for business development and for client work.

This is the third in a series of five programs moderated by PLL members to provide a primer in law firm management from the view point of firm managers and administrators. The series is part of a two year program undertaken by the Private Law Library Special Interest Section (PLL-SIS) of AALL. The goal is to identify significant changes taking place in the legal world, to understand how these changes provide opportunities for assuming leadership roles, and to develop concrete plans for librarians to become leaders within their organizations. The culmination of these efforts, the Change as Action Summit, will take place in Philadelphia on Saturday, July 23, 2011

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[geeneebear]

Very well made, informative video. Thanks for the upload!