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Published on Oct 23, 2013
Lexus was first introduced to the world at the Detroit Auto Show in 1989. The launch of Toyota's new luxury brand included a series of memorable commercials touting its refinement, quality and technological advancements, which helped make it a roaring success. Here we feature "Balance," one of the first in a series of ads that included "Ball Bearing" and "Wind Tunnel," from 1989.