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Made in Germany | German Brewing Technology in Seville

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Uploaded by on Mar 13, 2008

German company Krones AG is the global market leader in automatic bottle-filling. Six of its machines have been installed in a new brewery under construction in Seville.

20 of the company's experts are on hand to make sure they are fully operational by mid 2008. The Spanish are renowned for drinking and partying. As well as red wine and Sangria, they also consume a lot of beer. The biggest German breweries have already entered the Spanish market. Heineken has taken over traditional Spanish brand Cruzcampo. The company has invested over 300 Mmillion euros in its new highly modern brewery. 5.2 Mmillion hektolitres of beer will be produced and automatically bottled here, just outside Seville, every year. Michael Altenhenne has visited the scene.

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  • You've gotta love this technology. Krones has always impressed me. VK2V, baby! But I disagree with the guy at 3:10. German history shows the Bavarian Purity Law of 1516 was put into place because of the rampant brewing and resulting deaths. English and Belgian procedures are much more "organic" and original.

  • Krones rulez!

  • Heineken has taken over cruzcampo becuase cruz campo sux, it tastes like cat´s pee...

    There are a lot brands of spanish beer better than cruz*shit*campo...

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