McDonalds "Pick N' Play" Interactive - Experiential Outdoor Ad
Loading...
Loading...
4,004
Loading...
Uploaded by southsideadguy on Jun 1, 2011
I love Interactive and Experiential advertising... who doesn't? Make it Outdoor and you have "engagement"
This engagement offers Pong-like fun "Pick N' Play". The installation of this game was placed on a Stockholm billboard.
Passersby are invited to use their mobile phones as controllers as a digital paddle with no app to be download. Players choose their favorite menu items and if they last for more than 30 seconds, they score a coupon earning them a free item at a nearby golden arches.
Brilliant!!!
Created by DDB Stockholm
- 14 likes, 1 dislikes
-
- 5:51
Audi Brand Terminal outdoor advertising campaignby MarketingMagazine4,018 views
- 1:28
Coca Cola outdoor interactive advertising campaignby dbisinteractive2,061 views
- 2:03
15 Innovative Print Advertisements [Professor Mathur]by ProfessorMathur4,344 views
- 3:44
Heineken Outdoor Advertisingby wideopenplatform3,652 views
- 3:24
Walt Disney augmented reality demo (On the Layar augemented reality browser)by TABworldmedia3,121 views
- 1:13
Marketing guerrilla - McDonald'sby LaboratorioBTL4,026 views
- 3:16
Disney's "The Sorcerer's Apprentice" 3D Interactive Outdoor Advertisements by Inwindow Outdoorby InwindowOutdoor3,332 views
- 3:07
Billboard Advertising Display! Go creative, funny, Digital! Best new way to advertise. (Remix)by illumeroom2,379 views
- 1:24
HTC - The best outdoor advertising for HTC in the Czech Republicby MaxMediaOutdoor1,829 views
- 2:17
Creative Outdoor Billboards - Billboard Advertising Ideas - Jon Fletcherby mbasgt6,584 views
- 2:22
Outdoor Advertising - Good Poster Designby garryhartley3,147 views
- 2:11
Intelligent Billboard Technologyby immersivelabs2,057 views
- 1:10
outdoor advertising - innovationby oapindia2,495 views
- 1:10
Digital out of Home - 3M|GTG Media Applications Showcaseby 3MGTG26,836 views
- 2:27
Rango interactive digital signage by Inwindow Outdoorby InwindowOutdoor2,141 views
- 1:40
Ping pong and the McDonald's award In "Stockholm"by Skoda22,123 views
- 2:11
Guerilla Classrooms - interactive outdoor advertisingby CramerKrasseltAgency1,341 views
- 1:13
TriOut2 Beta Demo: QR Check Inby TriOutapp2,139 views
- 1:37
Pringles Crunch Band - Case Movieby cpbeurope9,586 views
- 1:21
McDonalds Emoticon Augmented Realityby exploreengage2,602 views
Link to this comment:
All Comments (0)