blinkx Powers Video Search and Discovery with Targeted Ads, Acquisitions and New Video Channels
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Uploaded by larrykless on Nov 7, 2011
Earlier this year at OTTcon, I caught up with Suranga Chandratillake, CEO and Founder of blinkx, which calls itself "the world's largest and most advanced video search engine." Chandratillake founded blinkx in 2004 and has helped pioneer video search on the Internet. Unlike other search engines that focus on text web, titles and metadata, blinkx uses a unique combination of patented conceptual search, speech recognition and visual analysis to find and qualify online video. The company has an index of over 35 million hours of searchable video and more than 720 media partnerships, including national broadcasters, commercial media giants, and private video libraries.
Chandratillake says blinkx has positioned itself as a premier destination for online video.
"When you come to blinkx.com, and search for any topic you're interested in right now, we can find videos for you that match that topic, that are highly relevant to that topic of interest and we bring those back to you. So you can click on them and watch them, and that's our core business. But we also power video search behind the scenes for other people too."
n April of 2011, blinkx acquired online video media company Burst Media for $30 million in stock and cash in a move to integrate its premium video content with Burst's 150 million monthly uniques 35 billion page views (according to comScore Media Metrix, September 2011). Just last week, Burst Media introduced 12 new Internet video channels premium video from a host of blinkx's direct play partners, including Reuters, Howcast, CelebTV, GeoBeats and TVGuide, offering TV-style programming on a wide range of subjects, from food to fashion, celebrity gossip to gardening, health to How To.
blinkx also announced last week, that it is powering video for Aurasma, the world's first visual browser for smartphones and tablets that recognizes physical objects and delivers related online content - videos, animations, audio or web pages - in real time.
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