Video Case Fiat + Formspring

Fiat is the first company to do a partnership with Formspring.me (HTTP://www.formspring.me/fiatbr), the new social media where internet users can ask questions, give answers and learn about things and people. The idea is to use the social media to do the biggest press conference in the world when the company will announce a car launch in Brazil. On the 4th of May, during 24 hours, a team of 15 people will answer all questions that internet users might make online on the Formspring. At the same time, journalists will participate of the press conference aswell. Created by Espalhe, the concept of this action is to permit anyone to take part of a big event like a car launch, specially when the car is the new UNO, which is a product for every public, for everyone. Questions can be made from now to the 5th of May, but answers will be posted from the 4th of May.

Category:

Autos & Vehicles

Tags:

• Fiat
• Formspring
• uno
• novo uno
• guerrilla
• guerrilha
• social media
• redes sociais

[MarketingDoJoao]

um grande exemplo de como deverá ser o futuro das marcas , boa iniciativa da fiat , com certeza a fiat pensou além da caixa e mostrou o poder do relacionamento.