Optimising or optimizing for videos on YouTube: Greg Jarboe explains

Greg Jarboe is president and co-founder of SEO-PR, which provides search engine optimization, public relations, social media and video marketing services. Jarboe talked at the International Search Summit in London about optimizing (or optimising) for YouTube. Bas van den Beld talked to him for State of Search (http://www.stateofsearch.com).

He started of by showing again the importance of video. After some examples of the differences in language between US and the UK, with optimizing and optimising as a recurring example, he explains that YouTube is a great way to get different cultures together. But you need to optimize for the right language because there are so many videos out there.

Over 5.5 billion videos were viewed online in the U.K. in February 2010, now theres a number. He then goes into the importance of optimizing the videos. In that text remains important since the way YouTube is spidering the videos is still very much related to text.

Jarboe gives out a couple of tips on how to optimize the text around your videos. A great tool to help with that is the YouTube Keyword Tool, which helps you get new ideas or type in a YouTube videos ID.

How to get your videos discovered in search results
To get discovered in the search results Jarboe hands out a few tips:

Title: 120 characters

Think of your title as a headline
If you include brand name in title, it should go last
Description: 5,000 characters

Be as detailed as possible (short of entire transcript)
Include URLs (with http://) to Playlist or website
Tags: 120 characters

Be as detailed as possible
Include: Brand, city, topics
The fact that you can put in 5000 words is very much underrated. You can put in almost an entire article to get found. Use it!
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Category:

Science & Technology

Tags:

• optimizing
• optimising
• Greg Jarboe
• YouTube
• video