Ogilvy Digital Labs - NBA Live 2009 - E3 2008

http://www.ogilvy.com
Ogilvy Digital Labs reports from the 2008 E3 Summit on the new Dynamic DNA features of the upcoming NBA 2009 Live title from EA. New features bring the digital experience even closer to real life with real time data of players' actual performance as the season plays on. Motion capture and behavioral modeling make the game footage look like an actual NBA game in high def.

Category:

Gaming

Tags:

• ogilvy
• digital
• labs
• e3
• ea
• nba
• peter
• kang

[mangoshooter]

totally agreed

[reese373]

I've been a live fan since '95 and honest to say last two years 2k been killin' it but this year nothing is topping Live. No game has ever done this. Plus there is a be a pro mode. I cant wait. there is so much to this game I cant wait. Two more weeks

[akuonye]

can somebody tell me if they update the rosters on the ps3, and will this dna shit be on the game

[rascusmonkey]

If nba 2k8 doesnt make people wait for nothing i think this is the year for LIVE 09

[aaer1]

yea... B4... this is now!!!

[Fornever24]

看起来还不错

[NoName4ThisSite]

Yup. That's LIVE 09 in the background.

[BIGGAHITZ]

This feature sounds very compelling.  I might give Live a try this year (if the core gameplay isn't broken again.)

[fastboy02]

why?

[BiggCBeBallin]

damn are they playn nba live 09 at the backrgorund?!!!..